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Working on the Road: Myth vs. Reality

Posted by Donna Ann Peck On February - 2 - 2010

Being a freelancer is as much about organization and scheduling as talent says Erin Van Rheenen, author of Living Abroad in Costa Rica. Her 269-page book, laden with information, helps dreamers set up home in the Central American tropics.

Unlike tourists and expats, Van Rheenen worries about being connected. She recently crossed Costa Rica from coast to coast on marathon work schedule.

She visits Costa Rica every year but this year she needed to update her book. With visions of being productive in paradise, she arrived with a detailed itinerary and a set of sophisticated tools: an internet-ready netbook, a digital camera, a flash drive, a Kindle, an mp3 recorder and a rented cell phone.

She covered a lot of ground in two months. This was her ninth trip, so she knew what to pay attention to. “I had to do the research for the third edition and put up posts on my website,” she says. Knowing the country well helped. She stayed on the move, spending one or two nights in each place, covering hundreds of miles. She was living the life of the easy, breezy globe-trotter.

Then myth clashed with reality. How well did her tech tools work?img_5658-copy

The Netbook

For netbooks, the hype holds true. After a day in the rainforest, she typed up her notes on her Asus 10.1-inch netbook, which she bought for $379.  “I’ve worked on an Apple all my life. This is a PC but I was very happy with it,” she says. She didn’t regret the learning curve. “The last time I took my 7-pound iBook. The Asus weighs 3.5 pounds and it made a huge difference,” she says. She also liked the ten-hour battery life.

The Internet

Van Rheenen relied on an internet connection to back up her notes to email, post blogs on her website, and confirm travel details. “They claim wireless is everywhere. Even good hotels advertise wireless throughout. What that means is there’s one spot in the restaurant or the stairwell where you get wireless access,” she says. Costa Rica’s internet access is intermittent and unreliable, often interrupted by storms. “A lot of things can go wrong,” she says.

The camera

Her partner brought a Sigma digital SLR camera to shoot pictures for the new edition. He dropped it the first week and couldn’t use it. For the remaining seven weeks, he took pictures with a back-up camera. “It’s a perfectly fine Canon Powershot SD 750 point-and-shoot, but it doesn’t cut it if you are expecting to be able to shoot raw and tweak to your heart’s content,” she says.

The flash drive

In Costa Rica the author didn’t worry about the elements because she invested in a Corsair Survivor 32GB flash drive. She used it to backup notes and photos. Gushing about its durable, shock- and water-resistant qualities, she says, “It takes a lickin’ and keeps on tickin.”

The Kindle

She bought a used Kindle 2 for $125 from a co-worker and says, “Thumbs way down: I put it through hell and it didn’t hold up.” Kindle is good for pleasure reading but can’t withstand the traumas of the road. The screen became unreadable halfway through the trip—more than a minor annoyance. Before she left, she had loaded it with Lonely Planet travel guides. “I love the idea of an eReader for traveling light, but I wouldn’t get another Kindle unless I could download library eBooks and free ePub documents,” she says.

The MP3 recorder

When she is interviewing people, Van Rheenen whips out an iRiver mp3 recorder, which she bought on eBay for $100. “Its better than anything I’ve ever had,” she says. She listens to the digital files and transcribes what she wants.

The rented cell phone

The author doesn’t recommend renting a cell phone. “Even when I was under a cell phone tower, it didn’t work,” referring to a cell phone she rented from a car rental agency. Costa Rica has by far has the worst system in Central America because of the government monopoly on telecommunications. “I bought a calling card and used public phones. I also borrowed cell phones from strangers,” she says.

Life Unexpected

For bloggers, experience is the greatest teacher. “Posting as it happens didn’t work. I barely had time to take notes much less write. Even when I had the time, I had to wait a week for internet access,” she says, estimating that her output was about 40 percent of what she had wanted it to be.

screen-shot-2010-02-02-at-114536-am

“My goal to post everyday reflects what a lot of writers do,” she says. “They overestimate how connected they will be on the road and underestimate how long it will take to write,” she says. Getting good material and writing well is nose-to-the-grindstone work.

She scaled back her expectations about blogging from the road and decided to be more selective about her topics. Her most successful posts include intimate observations. “I wrote about expat life in this beach town with older North American men with underaged girls. I observe, I describe, I add sensory detail,” she says.

In towns, villages, rivers and rainforests, Van Rheenan entrusted her observations to her notebook. In the end, what tools proved the most useful? Paper and pen.

photo credit: David W. Smith

A Google innovation bound to be popular…

Posted by suzanne rodriguez On December - 9 - 2009

fave-placeHave you ever walked down a city street, encountered an unknown but interesting-looking restaurant, and wondered if you should give it a try? Of course you have—dozens, maybe even hundreds of times. If you’re like most people, you’ll occasionally take a chance, but most of the time you’ll probably continue strolling down the street to an eatery you know and trust.

But now, thanks to Mountain View-based Google, the odds that you will take a chance on an unknown restaurant or other business will probably increase. A lot.

Over the next few weeks, Google will be sending out 100,000 decals to selected US restaurants and other businesses to place on street-facing windows. These decals contain the Google Maps logo and a unique Quick Reference (QR) code that can be scanned by smart phone cameras and display Google listings for that business on the phone screen. Listings can include user reviews, star ratings, hours of operation, contact info, prices, web links, discount coupons, and more. Google expects the system to work well with the iPhone, BlackBerry, and Android, but says it should work with many other smart phones as well. It’s easy to imagine that, in quick order, all mobile phones will  have this capability because most consumers will demand it.

As Google explained in a blogpost, “This launch is part of our overall effort—online and offline—to provide you with the best local business results whenever you’re trying to figure out where to go, whether it’s a trendy Cuban restaurant in Philly, a comics shop in LA or a hip hotel in NYC.” It’s also an amazingly effective new vehicle for Google ads.

The first 100,000 businesses chosen by Google are designated “Favorite Places.” They were selected on the basis of being the most “sought out and researched on Google.com” and Google Maps. Google will be sending out many more decals in the future to businesses that meet its criteria. To be identified as a “Favorite Place,” a business must unlock its local business listing at Google’s business center. They can improve their odds of getting a decal by entering accurate information about their business and adding photos, videos, menus, coupons, etc.

qr-code

QR codes, which first appeared on the scene in 1994, are similar to barcodes, with a pixilated rectangular image rather than the barcode’s stripes (see the image above). QR codes have been widely used in Asia for some times, and in places such as Japan the QR code readers are built into smart phones. In Japan QR codes appear on items such as food packaging, where they provide valuable information about calories, ingredients, and even recipes. They also appear in the windows of many types of businesses. For example, in restaurants, bus stops, or real estate agents’ windows, where they offer such information as menus, bus timetables, and floor plans of apartments for rent.

In the USA, privacy concerns will make the info retrieval process a bit slower. Users will need to download a code reader designed for their specific phone (the first 40,000 downloads for the iPhone QuickMark app are free). Once it’s installed, you can’t just point the phone at a decal and get a listing as you would in Japan. Instead, you’ll undergo an approximately 45-second  permission process before the listing appears. But when you’re standing on the sidewalk, wondering if you’ll get a good meal inside a restaurant that’s grabbed your attention, a few seconds’ wait is a small price to pay.

Here’s an official Google video that shows the process in action:  We’re a Favorite Place on Google

A Partner in Learning

Posted by Donna Ann Peck On November - 23 - 2009

Does your job require you to be in constant learning mode? Does your boss want you to make AND perform in a podcast? And promote it to as many people as possible? Such skills are part of the average job description these days, whatever skills you lack, the internet is a career-building cornucopia.

Among the array of resources is a host of material geared to any level. The advantages are obvious. Instruction is available 24/7 and tutorials are often professionally produced.screen-shot-2009-11-23-at-120425-pm

Mediabistro offers online courses for media professionals in new media and online content. If you want to write scripts for online video, the four-week course costs $350. Access to the Mediabistro On Demand video library costs $19 per month.

Before you fork over $350 for courses, look into free online courses and seminars. In a video tutorial on podcasting, Apple brought in Joe Cipriano, a frequently heard voice in the U.S.; and Paul Garay, host of the popular indie podcast, Inside Home Recording. The result  is a refreshing learning experience. Apple provides online seminars for specialists as well. High productivity tools for chemists and biologists is a tutorial on ChemDraw and BioDraw for Mac OS X.

Printed user guides and manuals have been dropped in favor of free tutorials and community forums. Adobe Design Center was set up to teach people how to use the company’s popular software programs. Adobe’s video tutorials are organized by user level and product. They also provide creation dates so you know which features will be missing. You can download a trial version of Lightroom, for example, and begin right away without paying a dime.

Case study: building a WordPress website

My career path requires a website. I’m about to add to the 150 million blogs worldwide. When I decided to build a website in WordPress, I started with the terminology. Online materials are great for explaining the jargon associated with an unfamiliar program. WordPress is the world’s favorite blogging platform, so a google search turned up lots of beginner information. I studied the jargon to learn how to use this open-source blog tool.screen-shot-2009-11-23-at-120355-pm

I downloaded WordPress and Ryan from my web host FatCow led me through the installation. I watched the WordPress video tutorials at Lynda.com which took me through the initial set up. Next I downloaded and installed the free WordPress Thematic theme. When I moved on to blog design and layout, my confidence plummeted.

I hit a wall with the available online resources. The link to “A guide to customizing the Thematic Theme Framework” provided this update: “OH, YUCK. This is the old, busted guide. Make sure you check out the new, wiki-powered, Thematic Guide.” Unfortunately, the volunteers writing the wiki guide have no interest in beginning-level material. In the WordPress world, the hot topic is theme development and I’m lost when the discussion turns to code, CSS and php template files.

What I hated about online learning with respect to WordPress

  • It’s frustrating when the steps you are following on a tutorial video and don’t look the same as the application on your computer screen. The WordPress videos on Lynda.com were outdated. In the current version of WordPress on my computer screen, there was no gravatar box to edit.
  • Wiki-editable resources for using software applications are geared to the interests of the volunteer contributors, not the neophytes.
  • WordPress has email and phone support only for hosted blogsites.
  • Power users dominate the community forums that arise around a popular topic or software application. If you are a beginner, you could drown in the minutiae that experts love to discuss. The forum members tossed around terms that drew a blank for me. I wasted hours not getting anywhere, trying to digest arcane material.
  • Running across this caveat: “This article may be outdated and contain information pertaining to an older version of WordPress. Please take caution when following the procedure, as many things may have changed.”

To wrap up a day-in-the-life of an online learner, my online research showed me what WordPress is capable of. The beginner tutorials gave me a head start on building a website. But building a website requires technological know-how and months of trial and error best left to an expert. Because of my online learning, I knew it was time to get one-on-one sessions from an expert.

Tips and treats

Review the catalog of videos on Lynda.com. The site has tutorials for hundreds of software programs for free or for $70 a month.screen-shot-2009-11-23-at-120245-pm1

The internet, as a visual resource, delivers quick learning experiences. Watch any YouTube instructional video by Lee LeFever. He  creates scenes with paper cut-outs to dramatize information.  Blogs in Plain English is LeFever’s 2.58-minuted introduction to blogging. You’ll want to watch all his videos.

Stack Sites Gaining in Popularity

Posted by suzanne rodriguez On November - 12 - 2009
stackoverflow

Have you heard about Stack Sites? If you haven’t, you will. Here’s an overview:

In 2008 two programmers—Jeff Atwood and Joel Spolsky—created a website called StackOverflow. The site had one purpose: to allow its users to ask and/or answer questions about computer programming (use of everything on the site is free). On the StackOverflow Home page you’ll see a long list of questions. Click on a question and you’ll view the various answers given. There are multiple ways to sort and categorize data, and it all works very fast indeed.

atwood-spolsky1Joel Spolsky and Jeff Atwood

An incentive is given to those who take the time and effort to give a worthy answer: reputation points and “badges” are awarded. Users vote on answers they find helpful, and by accumulating enough points winners earn digital Gold, Silver, and Bronze badges. Users can also vote an answer down if it’s off topic or incorrect, which penalizes points.

StackOverflow is popular. As of this writing it has nearly 100,000 registered users and 68,403 questions. (You can download podcasts from StackOverflow, too.) Not surprisingly, StackOverflow set off a veritable overflow of technically-oriented stack sites. For instance:

  • ScienceStack, which deals with scientific questions such as “What’s the decay rate of C6H5Br?” or “What is the species with the shortest longevity?” Of course, scientists have their fun side like anybody else, so you also get questions like “What’s your favorite ‘science’ cartoon?”
  • SuperUser is a stack site for computer enthusiasts. You don’t need to be a programmer to enjoy this site, but it helps to be a bit of a techie (or, yes, a SuperUser). Sample questions: “How to allow blank password on Windows 7 Home Premium?” and “How do I get Fluid to open multiple pages by default?”
  • ServerFault is geared to system administrators and IT professionals, who wonder: “Is Elmah safe to use on a production SharePoint/ASP.NET server?” or “Why is OLEDB provider saying I have a duplicate when I don’t?” Darned if I know, but somebody out there probably has an answer.

It was inevitable that Stack Sites would move into the general realm, and they are now doing so. A website called StackExchangeSites lets you establish your own Stack, choosing your own color theme and other personalizations, on any topic. As they put it: “Bird calls? Stamp collecting? It’s up to you.”

StackExchangeSites is still in Beta, and at the moment they’ll host your Stack for free. That will change when Beta ends, with prices starting at $129/month and shooting up rapidly depending on the number of page views.

So far the company is hosting 86 Stacks, including CueLoop (for DJs and producers), How Sociable? (social media users), and ProTrader (professional traders of stocks, bonds, futures, etc.). There are Stacks about London, England; Cooking; Family History; Magic; Natural Healing; Mathematics; Games; and on and on. I like TravelQA, which addresses many topics I find interesting.

Bottom line: expect to hear more about Stack Sites soon

Daydream your way to greatness

Posted by Donna Ann Peck On September - 18 - 2009

Daydreaming is a way to give thought to what is important to you. Before undertaking a project, do you think about the outcome you want? Of all the productivity tips out there, the one that can make a dramatic difference in your life is to come from your desires. You’ll have more fun and be more productive if you devote yourself to projects you dream about!

To accomplish great things we must first dream, then visualize, then plan… believe… act. —Alfred A. Montapert

Quiz

Are you producing work you care about?

  • Never
  • Rarely
  • Sometimes
  • Often
  • Very Often

What do you want? Musing about this question brings up a reality you desire. Do you have lofty goals? Daydreaming shows you what you could create through your effort and talent. It appeals to the part of you that wants to produce something noteworthy. Though he calls it vision, David Allen identifies daydreaming as one of the five steps for gaining a clear perspective.visualize-the-outcome

Daydreaming got me where I am today. I make a living from my creative ideas. I’ve been lucky enough to stumble into the life I dreamed of as a girl. But was it luck? My mother used to say of me, “She always has her head in the clouds.” I attribute my good fortune to good old-fashioned daydreaming.

“I call that man rich,” Henry James’s Ralph Touchett observes in “Portrait of a Lady,” “who can satisfy the requirements of his imagination.” Here are the guidelines for satisfying your imagination.

Daydream

Find a block of time when you are not going to be interrupted. Put aside everything you’re working on at the moment. Take out a piece of paper or open a file and daydream about what you desire.

  • Write what you want (three pages).
  • Pick a desire and put it at the top of a new page.
  • Write the reasons you want this. (One page)
  • Write the reasons you believe you will have what you want. (One page)
  • Repeat these steps for two more desires.

You’ll approach the project with confidence and certainly because in your imagination you’ve already seen the project, or the house you want to buy, as a successful reality. It will feel like déjà vu.

Capture in a trusted system everything you’re daydreaming about

You need a tried-and-true system, one that allows you to do the things in the world that you want.  Gustave Flaubert said, “Be steady and well-ordered in your life so you can be fierce and original in your work.” One of the biggest fears for creative people is that some brilliant idea will get lost because they didn’t write it down and put it in a safe place.

Choreographer Twyla Tharp writes, “I don’t worry about that because I know where to find it. It’s all in the box…..the kind you can buy at Office Depot for transferring files. I start every dance with a box. I write the project name on the box, and as the piece progresses I fill it up with every item that went into the making of the dance. This means notebooks, news clippings, CDs, videotapes of me working alone in my studio, videos of the dancers rehearsing, books and photographs and pieces of art that may have inspired me.”

Let it compost

Ideas need to incubate. Call it your someday maybe project, or a work-in-progress. Take Merlin Mann’s advice: “don’t try to turn it into a real thing before it’s ready.” Having someday maybe projects out in front of your conscious mind could add many wonderful adventures to your life and work.

Work with intention

How often do you visualize the outcome of a meeting before heading into it? The most graphic representation of this occurred when I walked into a meeting not knowing what to expect or what I wanted. The publisher asked for my input on a marketing plan to sell a guidebook series. Things started coming at me from all sides.

I stared down at my hands for a moment to gain perspective on the situation, asking myself two questions:

What is true right now?

What do I want to be true?

I wanted an $8,000 budget and I wanted Francesca assigned to this project. Working with intention, you’ll discover, draws clarity and results.

I also set intentions for various segments of my workday. Sometimes I get so wrapped up in a project that I lose my grip on what’s important. When I’m no longer making decisions about where to put my attention, I catch myself and stop to check in with my original vision.

When you are clear about what you want it’s not necessary to keep yourself on track. You will have no interest in all those things that have nothing to do with what you want.

Daydreaming gives you clarity on your goals and dreams. As you put your attention on what is important to you, you’ll produce work you care about. When it comes down to it, it’s better to change jobs than turn your back on your dreams.

Google Voice and the Telephonic Me

Posted by suzanne rodriguez On August - 28 - 2009

googlevoice_mobileme_article_thumbI’ve been using Google Voice for a couple of weeks now, and—despite a glitch or two—find it to be extremely impressive. Google Voice, which launched last March and is available only in the U. S., allows you to choose a free phone number. That number, as Google puts it, “is tied to you instead of a specific device or location.” What that means is simple: you’ll control almost every aspect of your telephonic life. And almost everything you can do with Google Voice is free.

A few of Google Voice’s many features include:

  • A single number for all your phones
  • Phone routing
  • Choose which phones should ring based on who calls
  • Forwarding phones
  • Free calls and SMS in the contiguous US and Canada
  • Call screening
  • Call blocking
  • Send, receive, and store SMS online
  • Listen to voicemail online or from a phone
  • Voicemail transcripts (can be read online)
  • Receive voicemail notification via email or SMS
  • Personalized greeting that tailor greetings by caller
  • Conference calling
  • Record calls and store them online
  • A permanent record of phone numbers is kept for all calls made and received

Here are just a few highlights of Google Voice (hereinafter called GV):

Selecting a Phone Number

The fun begins right at the start, when you select a phone number. You can choose an area code, and you can also request that a specific word or acronym be built in if available. For example, the number I chose ends in SUZ, the first three letters of my name (translating to 789 on the dial pad).

Free Long Distance Phone Calls

GV allows you to make free long distance phone calls within the continental US/Canada. Calls are initiated online from your GV inbox, from certain mobile apps, or by dialing your own Google Voice number from one of your phones and selecting option 2 to place a call.

International calls can also be made through GV; they are billed according to a schedule posted on the Google Voice website. For examples: at this writing, calls from the US to France and Ireland are billed, per minute, at 2¢; to Martinique, 5¢; Paraguay, 9¢; the Philippines and Saudi Arabia, 11¢; and Tonga, 40¢.

Call Forwarding

Perhaps the greatest among many GV benefits is the ability to forward calls to one or all (or none) of your other phone numbers. You can change the call-forwarding lineup any time you choose by simply making the change online on your GV settings page.

A call dialed to your GV number can be forwarded simultaneously to as many as six phones—cell phones, landlines, or VOIP numbers. Or, if you desire to remove yourself from the grid, you can specify that no phones ring.

You get to choose which phones ring when specific people call. For your boss, assistant, significant other, or kids you might choose to have all phones ring to ensure that you get the call. For that pesky neighbor down the street you might choose to have no phones ring, sending the call straight to an answering device.

It’s also easy to establish precise rules for which phones you want to ring at different times of the day. For example, you could set your work cell phone to never ring at night.

Contact Organization

Contacts can be organized into groups such as business associates, friends, and family. You can set preferences by entire groups.

Call screening

When someone listed in your address book calls, a computerized voice announces that person’s name. Anyone calling who is not in your address book will be asked to state their name before the call is put through.

When receiving calls, you’ll have three options after you determine who is making the call: answer it, send it to voicemail, or listen to the voicemail as it’s being recorded (you can pick up the phone and speak to the caller at any time during voicemail record).

Voicemail

Voicemail is automatically translated into text. It can be listened to online and sent to you as an e-mail or a text message on your cell phone. I suspect Google will be doing more work on the voice-to-text aspect. Right now, depending on how clearly or quickly the speaker enunciates, the transcription may not make sense.

The first  phone call I received was from a writer friend who was helping me test the transcription capability:

What she actually said: Oh,  hi, Suzie, this is Meg, or Mike, or we’ll see what it says I am. Ummm, I am testing  your service, and, ummm, let’s see. What else is going on? Nothing much else. I’m getting ready to write about endometriosis. That’s en-do-met-ri-o-sis. Okie-dokie, pokie. Bye!

What GV thought she said: Ohh, Hi Susie, this is Nick are micro, we’ll see what it says I am. I’m testing your service and let’s see what else is going on. Nothing much else. I’m getting ready to right, but in the week. Rios, that’s in Dolby Cherie Oaks this all. P Do People, P bye.

As you can imagine, this transcription engendered a good deal of hilarity. We ended up sending nonsense emails back and forth for a while (“Kabottle dish peru!” was my favorite from Meg).

A voicemail message can stay online, but you can also download, copy, and email it.

Recording calls

At any time during a phone call—but only when the person on the other end has placed that call—you can record the call simply by pressing 4. You can access the recording on the Web.

Word is that GV will eventually allow recording of calls initiated by you.

Conference Calls

GV makes conference calls easy, easy, easy. Instead of sending out a conference number and access code to conferees, just ask them to call your number at a preset time: they’ll be conferenced in as they call.

That’s just the start of what Google Voice has to offer. This feature-packed service comes along at a time when I’m determined to clear up the glut of phones and phone services that clutter my existence (and cost money). Once I get familiar with everything GV has to offer and test its limits, I intend to make some big changes phone-wise.

Sometime soon I’ll let you know how I’ve integrated Google Voice features into my work and the rest of my life. I suspect I’ll be telling you that using Google Voice has simplified “The Telephonic Me.”

Personality Tests and Your Job

Posted by Melissa Dylan On August - 6 - 2009

personalitytests_yourjob_article_thumbThese days personality tests are all the rage. A number of companies, including many in the Fortune 100, have begun using personality tests on employees, occasionally as a means of choosing whom to hire.

Is this wise?

Instinct says yes. If a job, such as sales, requires energy and gregariousness, it’s comforting to be sure the person being hired is naturally outgoing.

But these tests can backfire.

First of all, many of the “questions” on the tests are so vague that they’re difficult to answer accurately. One example, on the popular Myers-Briggs Indicator, asks “Do you usually get along with (A) imaginative people or (B) realistic people?” The answer can differ in a variety of circumstances, so a lot of it depends on the test-taker’s mood at the time.

In fact, during a scientific study of the Myers-Briggs test, up to 76% of people were assigned a different personality-rating the second time they took the test. This makes a lot of sense. If you’ve recently had a bad experience with your overly-histrionic sister, you may automatically choose (B), that you prefer realistic people. But a month later, after getting into a tiff with your analytical spouse, you long to be with people who can think out of the box, and choose (A), imaginative. Your personality hasn’t changed, nor have your circumstances. You’re not being dishonest or misrepresenting yourself; they’re all different facets of you.

Additionally, in an employment setting, questions such as the one above can be nerve-wracking. If you answer (A), will they take that to mean that you then DON’T get along with realistic people? Will they assume that you, personally, are never realistic? Is the company looking for someone more creative, or analytical?

This, in and of itself, is a third reason the tests don’t work: if a potential hire knows the company well enough, they can deliberately throw the results. If they’re applying for a design firm they’ll choose answers that emphasize their artistic side. If the job requires customer contact, they’ll aim to seem sociable and service-minded.

Putting people in a box can be dangerous. Someone who is not naturally outgoing can still be a great waitress because of their attention to detail and ability to multi-task. But if their personality tests indicates that the applicant is introverted, the company may pass on a great employee.

One of the most incredible characteristics of humankind is our ability to adapt. No one is all one thing or another. Getting along with a certain type doesn’t preclude you from getting along with a different type. Questions like “Are you (A) leisurely or (B) motivated?” don’t apply because most can be both, given the right circumstances.

Employers should throw away their personality tests and base hiring choices on tangible facts: does the applicant have necessary experience and skills? Schooling? Intelligence? These are details that can’t be disputed, and will more likely lead to a better hire overall.

Social Networking: The Dark Side

Posted by suzanne rodriguez On June - 19 - 2009
David Gewirtz

David Gewirtz

If you doubted just how huge social networking is, these statistics from Nielsen Company research will change your mind:

  • Almost 10% of all time spent online worldwide is devoted to social networking
  • More than 2/3 of the world’s Internet population visit social networking sites at least once a month.
  • Growth in “member communities” is twice that of the next five most popular sectors (which include, amazingly, search and email)
  • On Facebook alone, online time spent by more than 100 million users increased a whopping 556% from December 2007 to December 2008

Social networking is huge, all right. And, according to Cyberterrorism expert David Gewirtz, it can also have a huge dark side. The rapid pace of growth among social networking’s relatively young and undisciplined community attracts scammers and criminals.

“When it comes to social networking,” says Gewirtz, “it’s not what you know, or even who you know. It’s who knows you… If a criminal can easily find out where you are, what stores you frequent, what your daily habits are, who your friends are, and even what your personal food, entertainment, and beverage preferences are, you can be targeted with a level of ease never before possible.”

Gewirtz’s Special Report on the subject, The Dark Side of Social Networking, appeared in the Spring 2009 issue of Frontline Security. The article explores the following issues:

  • Employment: how social networking can lead to career suicide
  • Reputation: how something you say now could haunt you for years into the future.
  • Malware, phishing and identity scams: how using services like Facebook and Twitter without caution could cause you serious financial loss
  • Physical security and stalking: how social networks give stalkers and other scary people an almost minute-by-minute update on your habits and haunts

Download a PDF of the David Gewirtz’s article, The Dark Side of Social Networking.

Three Steps to Savvy Decision-making

Posted by Donna Ann Peck On June - 4 - 2009

I’m standing at Harbour Bridge Climb counter in Sydney, chaos reigning in my brain. Do I hand over $200 for the frightening once-in-a-lifetime adventure of climbing the bridge, or do I sneak out quietly? I hesitate and weigh the consequences in 10 minutes, 10 months, 10 years. Do I join my friends on the climb or run for the door? 

  • How will I feel in 10 minutes? The same as now, I imagine: my stomach in knots as I halfheartedly join in my friends’ frivolity, tortured by each glance out the window at the behemoth bridge.
  • How will I feel in 10 months? This question draws me into a candid conversation with myself. I see myself boasting to a co-worker who notices the photo on my desk. “Did you climb the Harbour Bridge?” I launch into my story, elaborating on the grisly details. Suddenly I feel the urge to jump into my harness and go. I want to live that story.
  • How will I feel in 10 years? Incredulous that I let fear hold me back from an obvious good time. I run through a few more outrageous schemes my friends have planned: on a zip line in the Costa Rican rainforest, scuba diving with barracuda in Cambodia.

10-10-10 is the catchy phrase for a decision-making tool Suzy Welch describes in 10-10-10. 10 Minutes, 10 Months, 10 Years, a Life Transforming Idea. Her self-help business book updates the age-old wisdom of viewing the impact of a decision in immediate, short-term and long-run time frames.

Suzy Welch came up with 10-10-10 to deal with the on-going dilemma of career and children. A management consultant at Bain and Company, she says no one worked harder. “The day after I had my fourth baby, I was on the phone with my team discussing a client presentation. Eight days after she was born, we had a team meeting in my bedroom while I was nursing her,” she said in a recent interview. “When I went on to work at Harvard Business Review, I would work all day, rush home to put my kids to bed, and then edit manuscripts until 1 in the morning. And I would be up at 6 a.m. to start it all over.” Trying to make everyone happy, her life was spinning out of control. She eventually wised up and wrote a book.

001_1When you have a bridge to climb, weigh your options
Welch delivers advice worth taking. On impulse you may agree to something—like climbing a bridge. In the reality of the moment, a framework like 10-10-10 helps you sort out the options. You naturally move from being impulsive and reactive to being deliberate. The 10-10-10 technique works for decisions as mundane as whether to cancel an appointment or as life altering as whether to leave your job. 

Taking stock of the pros and cons in the immediate, short-term and long-term makes answers pop out. Is leaving your job, for example, the best option? The answer, let’s say, is to have a candid conversation with your boss. You’re sweating but you want to know: Do I have upward mobility here? Will I get a good recommendation when I leave? As you weigh the consequences of moving on, what are the ups and downs? How critical is financial security? How do you want to live? What matters to you? This questioning shows your emotional intelligence, makes you feel smart and gives you an edge.

You’ll also appear smart and confident to others who may ask: Did you spend the weekend at a life-management skills seminar? You stand out because most people don’t take time to look past immediate consequences. Applying 10-10-10 simplifies tough decisions, illuminating life’s darkest hours with lightning-bolt clarity.

Back to my dark hour at the counter, I plunk down $200. I feel empowered, confident but still sweating as I change into a gray suit and harness. Ten minutes into the climb, my eyes on the horizon, the dazzling view turns my angst into fun. The rest of the climb I feel like rocketing fireworks. My friends can see it in my smile when we pose for pictures at the highest point.

A Parable for our Times?

Posted by suzanne rodriguez On May - 27 - 2009

juicy ripe tomatoesIf you sometimes feel like a slave to the ever-increasing demands of email, this story’s for you:

About this time last summer, Joan, a woman in a small Midwestern US city, lost her file clerk’s job. Widowed and with an infant child, she quickly ran through her savings while looking for work. Prospects were bleak. Wherever Joan showed up for one of the few jobs available…well, so did hundreds of other desperate applicants.

Finally, down to her last $10, Joan applied for a night-shift cleaning job at the Acme Office Building downtown. The Human Resources assistant agreed to hire her, but changed his mind after learning that Joan had no phone or email address. Joan explained that not having a phone was temporary; as soon as she could afford the monthly fee she would have one again. As for the computer, she’d been forced to sell it for the money and couldn’t afford Internet cafés more than twice a month to check her email. But the young assistant—who’d had his own email address since age 6—was suspicious of someone without one. To him, the lack of an email address was akin to not having fingerprints.

Joan left the interview in despair. She took that last $10 out of her wallet and stared at it for a long, long time. Should she hoard it? Or should she throw caution to the wind and try an idea she’d been nursing for a while?
The next morning—at dawn—Joan walked 3 miles to the city’s produce distribution center and plunked down that last $10 for 10 pounds of beautiful, ripe tomatoes from regional farms. Then she walked 3 miles in a different direction to one of the city’s most upscale neighbhorhoods. Walking door to door, she sold the tomatoes in about an hour—at three times what she’d paid for them. She did the same thing the next day, and the next, and the next after that. By the end of the week she had pulled together half the next month’s rent and was able to have her phone turned back on
The next week, Joan hired an out-of-work friend to help her. They walked together to the produce market, and between them carried away 25 pounds of tomatoes each day, as well as a few pounds of peaches. The week after that she had two people working for her, selling 40 pounds of produce daily. When she bought three inexpensive hand-pull wagons to haul their produce in different neighborhoods, sales doubled, and then tripled. Before long she could buy a battered but well-maintained pickup truck, and she began dealing in hundreds of pounds of produce, brought directly to people’s homes.

The city  newspaper wrote an article about Joan entitled “From the Brink of Poverty,” and she developed more customers. A few people with disabilities asked her to deliver groceries along with produce, and soon Joan had a small-but-thriving side business. She started selling from a temporary stand at the farmer’s market, and a few months later agreed to share one of the permanent stands with a woman who sold honey.

And so it went…

Last winter, six months into her surprising success, Joan paused to take a breath and consider her future options. One thing she needed, she felt, was life insurance—enough to care for her child just in case something should happen to Joan. She called an insurance adviser, who recommended various plans to suit her new circumstances. He asked for her email address to forward appropriate documents.

Joan laughed. “I don’t have one,” she said. “I keep meaning to buy a computer and get back into all of that, but really—this has been a whirlwind. I just haven’t had time.”

The insurance adviser was stunned. “I can’t believe you’ve managed to do everything you’ve done without a computer!” he exclaimed. “Without using the Internet? Without having an email address? If you’d had access to all of that, just imagine where you might be now!”

“Oh, I can imagine,” Joan said. She laughed again. “If I’d had access to all of that I know exactly where I’d be—on my hands and knees as a cleaning lady at the Acme Office Building!”

The Moral of Joan’s Story: Just because you’re on the pathway to success doesn’t mean your life needs to be ruled by the Internet or email. Keep technology in perspective.


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