Plugin.com

Internet Marketing Today

Written by: Donna Ann Peck 1,347 views

The quickest way to hamstring your productivity is by jumping on every new trend that comes along. Internet marketing is especially difficult to master. People who monitor innovations in internet marketing make it their business to keep up with the changing landscape.

Leave it to the experts. It’s like having Aladdin’s lamp on your desk: rub the lamp and a genie tells you what to pay attention to.  According to the experts, these are the best ways to enhance your company’s online presence.

Know what people are saying about your business. Track online mentions of your product or service at Who’s Talking About You. This social media search engine shows results chronologically, listing websites and social media posts.

Enhance your exposure through social bookmarking. Did someone recommend your product or service or write a glowing review? Bookmark it through sites like Digg, Delicious, and Stumbled Upon. These links promote the sites that review your business and send more people to the positive reviews.

Research keywords. Type in any keyword for your company or niche market at Spacky to see the approximate number of searches that come up in Google, Yahoo, and Microsoft Network.

Make it easy for people to find you. Add your blog to Google blog search.  Click advanced blog search; then click information for blog authors. Add your blog to the Technorati blog directory. It takes less than a minute to become a Technorati member. Register your blog at Blog Pulse.

Master the mini-message. Establish a Twitter account and start posting 140-character messages. Add links. Follow the steps in How to Use Twitter for Online Marketing Successfully.

Be active on your social network. Put up pages on Facebook and Squidoo and develop a following. Take time to create a page that conveys your message.

Post on blog sites. It’s important to post regularly on a blog site to get people to talk about your product, service or business. 

Do a vanity search. Search whatever branding you have—your name, company, book title—to see where you are showing up. Take a snapshot of where you are now, then you can guage the results of your marketing efforts.

Before you start marketing yourself aggressively, you may want to consult a company that focuses on your product or service. If you are an author and want to promote your book, Author Marketing Experts helps authors launch effective online campaigns. This San Diego-based company specializes in internet publicity and blog tours as ways to get traffic and attention for books. “Because internet marketing is constantly changing, we are always looking for new techniques to improve an author’s online campaign,” says Penny Sansevieri of Author Marketing Experts.

Internet marketing is more powerful than any other media, Sansevieri says. Big media is following the consumer, she notes. When US Airways flight landed in the frigid Hudson River, she says, the event appeared on Twitter as it was happening. Twitter broke the news before CNN.

The public gets 90 percent of their information from the internet. “Get your consumer to talk about your message or book. if you know what your consumers want, you can get them to create buzz about it,” she says. “Twitter is huge. When you hit upon what followers want, you see a huge surge. Twitter helps you become a marketing funnel.” She makes this happen for her company by twittering at www.twitter.com/bookgal.

2 Responses So Far... Leave a Reply: