San Francisco-based Business Consultant Donna Peck helps creative entrepreneurs such as freelance writers and book authors be more effective in their work. A writer herself, a few years ago she saw a need for someone to help people in the creative community develop or sharpen productivity skills. She set out to fill the gap with her company, Getting Projects Creatively Underway.
“What I’d noticed over the years,” she says, “was that creative people who made a lot of money weren’t necessarily smarter or better writers than those who didn’t. It’s just that the successful writers were organized. They developed a plan outlining their goals, and they stuck to that plan. That meant they got a lot more done”
Most people contact Peck when they’re in a crisis situation: important deadlines loom and they see no way of meeting their contractual obligation. She steps into the breach, determines what needs to be done, and designs a plan that—so far—has always allowed clients to bring the work in on time. But Peck prefers working in non-crisis mode with proactive creatives who, though relatively well-organized, want to improve their work habits. “People are amazed to find that they can earn two or three times more per hour by getting rid of inefficient habits,” she says.
Here are three of Peck’s top tips for improving productivity:
Tip #1: Don’t multi-task. Instead, focus entirely on one thing: the point is to finish the task at hand before turning your attention elsewhere. “If an idea occurs to you while you’re working,” Peck says, “simply get rid of it by writing it down, and then immediately turn your attention back to what you’re doing. That takes the idea out of your conscious mind and keeps it from interfering with your focus.”
Tip #2: Manage your energy. The old productivity modality focused only on time management–getting as much done as possible in a given time increment. Multi-tasking was seen as a positive way to get things done, and stress was seen as an indicator that you were on the right track. “In the end,” says Peck, “that approach has not proven the most highly effective way to work. The newer modality is all about managing your energy and putting it where it can do the most good. For example, if you work best in the early morning, maybe that’s when you should do your most demanding and creative work. And focus, not multi-tasking, is key.”
Tip #3: Utilize technology. “Most writers and artists are actually sole proprietors running a one-person business,” Peck points out. “They’re a combination CEO, marketing department, chief of development, production staff, archivist, and communications head−and that’s just for starters. The only way to fulfill all these jobs in a reasonable fashion is to use the best technology available.” To do that, she says, creative entrepreneurs must know about the latest software, applications, and gadgets that can automate tasks and keep them organized. If you build an airtight system to take care of the small stuff, your mind will be free to deal with what’s really important. −SR
You can direct questions to Ms. Peck at donnapeck@sbcglobal.net